When a baby is born, their skin is at its most delicate. That’s why we perfected our formulas over 125 years so they’re now even more gentle for all. Our Johnson’s baby soft soap is enriched with mild moisturisers and gently cleanses skin to keep delicate skin soft, smooth, and feeling healthy. Great for kids and adults too! We only choose high quality ingredients that are gentle for baby. That’s why we’ve rejected over 400 ingredients that don't meet our Best for Baby™ Standards.Use baby bar on baby's face and body anytime you bathe your baby. Massage gently over entire body, lather, rinse, dry and snuggle. * Keep out of reach of children. For external use only